Social Media
Crafting conversations that connect.
Description
Social Media Specialists create and manage content across digital platforms to engage audiences and build brand presence. This career blends creativity, strategy, and analytics to design posts, campaigns, and messaging that resonate with target communities.
Skills and Portfolio
Key Skills:
-Content creation and copywriting
-Platform strategy and audience engagement
-Analytics and performance tracking
-Visual design basics for posts (images, graphics, short video)
Portfolio Guidance:
-Include examples of posts, campaigns, or social content series
-Show ability to tailor tone and style to different audiences
-Highlight metrics or engagement improvements if possible
Typical Career Outcomes
Career Progression: Social Media Coordinator → Social Media Specialist → Social Media Manager → Head of Social / Digital Marketing
Industries: Marketing, Media, Entertainment, E-commerce
Potential Path: Content Strategist, Community Manager, Digital Marketing Specialist
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